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Should your NGO be developing a mobile gaming app?

Candy Crush Saga, an online puzzle game that challenges the user to match similar candies, has more than 75 million likes on Facebook and at least half a billion downloads on Google Play. Cross-platform availability, “freemium” pricing strategy, continuous levels, and the online game’s casual yet stimulating design is what has contributed to its worldwide appeal.

Candy Crush Saga has more than 75 million likes on Facebook and at least half a billion downloads on Google Play. Image Credit: Mashable
Candy Crush Saga has more than 75 million likes on Facebook and at least half a billion downloads on Google Play. Image Credit: Mashable

Now, it appears charities looking to raise brand awareness or capture a wider audience are taking notes. After all, the world of mobile gaming has started to catch on in the humanitarian and development industries.

Browse through the Apple Store and you’ll stumble upon a number of socially minded games made by or for nongovernmental organizations and foundations. There’s an app to save rhinos made by Swedish digital agency Hello There for the Perfect World Foundation, Sustainaville which works much like Farmville by Save the Children International, and Canadian-based startup Decode Global’s Get Water! in partnership with Charity:Water.

Sustainaville gives players the unique opportunity to confront challenges similar to those faced by aid workers and the communities they help in the real world every day. Image Credit: hands-on.gamevice
Sustainaville gives players the unique opportunity to confront challenges similar to those faced by aid workers and the communities they help in the real world every day. Image Credit: hands-on.gamevice
[Devex]

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