Social Media

Twitter unveils Audience Insights to detail follower demographics, interests and behaviors

Twitter unveiled a new analytics tool that provides marketers with a deeper understanding about the people interacting with them on the social network

The tool called Audience Insights, can provide information about a variety of characteristics, categorized into demographics, interests, lifestyle, purchasing behavior, TV viewing behavior and mobile footprint.

The dashboard also helps you decide how to target potential customers on Twitter like you can learn about what products they’ve recently purchased, their favorite trends or what types of shows they watch on TV.

Audience Insights are available to any advertisers or analytics users. Although Twitter-specific information is only provided in the US, the company says it will roll that feature out more broadly in the coming months.

To see information about your own audience go to ads.twitter.com and selecting Audience Insights from the Followers menu. Alternatively, go to analytics.twitter.com and click on Followers.

Via TNW

 

Tags

Ephraim Batambuze III

Digital guy, Web developer, Tech blogger, Gadgets Reviews, Geeky dad. Email:ebatambuze@gmail.com Twitter:@batambuze WhatsApp/Telegram:+256781665128 Skype:ebatambuze
Back to top button
Do NOT follow this link or you will be banned from the site!
Close

Adblock Detected

Please disable your adblocker to continue accessing this site.