fire_tv_stickAmazon has today announced the “Fire TV Stick,” a $39 streaming device.

The device is designed to compete with devices like the Chromecast.

The Fire TV Stick appears to be significantly more powerful than Google’s streaming stick. It’s a full-blown streaming device — it doesn’t require “casting” media from one device to another to operate.

The Fire TV Stick costs $4 more than Google’s Chromecast, but Amazon is offering a $20 discount on the device for Prime subscribers on launch.

According to Amazon, the hardware offers “instant access to…Netflix, Prime Instant Video, Hulu Plus, WatchESPN, NBA Game Time, Twitch, SHOWTIME ANYTIME, Prime Music,Spotify, Pandora, Vevo, Plex, A&E, PBS, PBS KIDS, WATCH Disney Channel,, and more.”

The company is also soliciting developers to create apps specifically for the Fire TV Stick.

The device ships with the following specs:

  • Dual-core processor
  • 1 GB RAM
  • 8 GB storage
  • 1080p HD video
  • Dolby Digital Plus surround sound

Via VB