Microsoft to continue using Nokia brand on entry-level phones
Microsoft has recealed that it will continue to sell low-end phones with the Nokia brand and has licensed the brand for these type of devices.
Meanwhile, the company is preparing to roll out its new Microsoft Lumia brand, Tuula Rytilä, senior vice president of marketing for phones at Microsoft, said.
He revealed this in an interview posted late Thursday on the Conversations blog, which will also move to the Microsoft website.
“Our global and local websites are going through a transition as we speak and in the coming days our social channels will get a new name too—they will be called Microsoft Lumia,” Rytilä said. “This work continues across our devices, packaging and retail, to name a few.”
In April this year, Microsoft completed the acquisition of Nokia’s smartphone business for over US$7 billion.
Besides continuing to offer Nokia-branded entry-level phones like the Nokia 130, the company will continue to also sell and support Nokia Lumia smartphones that are in the market, such as the recently announced Lumia 830 and Lumia 730/735, Rytilä said.
The executive said that Microsoft was looking forward to unveiling a Microsoft Lumia device soon, without giving a specific date. She described the change in brand as “a natural progression” as all devices that once came from Nokia now come from Microsoft.
The company could not be immediately reached for comment.
The transition to the new Microsoft Lumia brand was first announced on Nokia France’s Facebook page.
Via PC World
