Yesterday Nokia joined UNFPA, the United Nations Population Fund and announced that the mobile communications company will donate the equivalent of 3,000 clean delivery kits to the Fund. The donation was made as a result of UNFPA’s social media campaign Safe Birth. Even Here launched earlier this year. The kits, designed and distributed by UNFPA, help ensure safe delivery of babies in humanitarian settings.
The campaign, which reports on and tracks safe deliveries in refugee camps and emergencies around the world, is active on Twitter, Facebook and Pinterest, its aim is to raise awareness about maternal health and the challenges faced by expectant mothers in crisis settings. Social media followers are able to spread the good news of a safe birth by sending a message of support to the family and midwives as well as donate a clean delivery kit.
More than 287,000 women die each year – one every two minutes – from complications of pregnancy or childbirth. The risk of dying in childbirth increases enormously in disaster settings, where typically one in five women are pregnant.