world, as fans flocked to the service to share thoughts, discussion and rants from the sidelines during the deciding fixture.
As this nifty graphic from Twitter shows, Euro 2012-related mentions were highest after goals were scored, while a marked high in tweets can be observed around the opening game, two semi-finals and the final.
The graphic is taken from Twitter’s interactive Euro 2012 site which drills down into detail on how the tournament ‘played out’ on the 140-character service. For example, a look at tweets around England’s ultimately ill-fated campaign, is below:
The support of a number of mainstream media — including the BBC’s football team— has undoubtedly helped the service gain increased traction among all manner of fans from across the world, who weighed in on the European tournament.
The BBC’s website, for example, contains feed from all of its football correspondents, while responses and thoughts from readers are included in live commentary feeds and other sections of the site.
More importantly, sports stars, and footballers in particular, have flocked to the service which provides a platform for them to make official comments, connect with fans or, in Spain star Andrés Iniesta’s case, celebrate victories:
Twitter put serious preparation into covering the event — and launched a dedicated #Euro2012 microsite — and it continues to break records across all areas and subjects. With the next major football tournament, the FIFA World Cup, set to take place in 2014 in Brazil, we can bet that this record is certain to be overtaken.
First up is the London Olympics this summer, and we suspect that this newly set record will soon be overtaken by the Games, which will attraction the attention of Twitter users worldwide, thanks an appeal that is broader than football.
Twitter is likely to face fiercer rivalry from Facebook at the Games, after the world’s leading social network unveiled its Olympic push with the launch of an ‘Olympic hub’ – a central resource for pages from competing teams and athletes.