Less than a week after launching in Kampala, Uganda, Accra, Ghana has been named as the next city to join Uber’s booming network in Africa. The economically vibrant hub is the first city in Ghana to receive the service.
According to a statement by the San Francisco-based tech company, Ghana is the fifth sub-Saharan African country to be added to Uber’s global network, and Accra is the 467th city globally.
With a thriving urban population, Accra’s 2.27 million people will have access to efficient transport through the ride-sharing platform. Uber is excited to explore the potential of this dynamic city.
Uber has proven popular across the world’s cities for its provision of affordable, safe and reliable transport. Through an easy-to-use platform, it connects drivers with riders in real time, at the touch of a button. With over 4 million people using the streets in the Greater Accra Metropolitan Area (GAMA), there is a clear demand for Uber’s services.
The World Bank reports that since 2014, mobile phone penetration exceeded 100% in Ghana, compared to 1% in 2000. The people of Ghana also benefit from increasing availability of high-speed Internet, creating the perfect environment for information technology-enabled services such as Uber.
Alon Lits, General Manager for Uber Sub-Saharan Africa says, “Accra is bustling, connected city that Uber is proud to be launching in. It’s rapid growth and multiple ethnic communities make it an exciting place to introduce our service.”
“At Uber, we bring the world closer together by connecting global citizens to transport in a growing number of cities. We see Accra as a natural fit, because its people are willing to embrace innovation and technology and love products that are cool, exclusive and offer a new experience. We are able to deliver just that, safely, reliably and affordably.”
Other countries where Uber already does the ride-sharing economy include South Africa, Nigeria, and Kenya.