Facebook and Google are at the moment one of the best places for advertising your bussiness, but it is often difficult for advertisers to decide where they should focus their attention
Advertising and creating a brand presence on Facebook has different advantages and requires a different approach than advertising on Google AdWords.
Ideally, you’ll want to implement both Facebook advertising and Google advertising. While there are a number of similarities between advertising on Facebook and advertising on Google, there are some major differences as well.
Both platforms have a massive potential audience, and they both are primarily Pay-Per-Click(PPC) advertising channels.
Facebook and Google each offer paid advertising models in addition to free online marketing tools like Facebook Fan Pages and Google+ Business Pages. These pages don’t require the marketer to pay, but are still great venues for promoting your brand and products.
The key difference for advertisers to understand between Facebook and Google lies in your purpose are you trying to promote knowledge of your brand, or sell a specific product?
Facebook sessions usually tend to last much longer than a normal Google search session, which would make Facebook preferred for building brand awareness or sending a specific message.
Facebook also allows advertisers some unique targeting options such as creating a message specifically crafted for fans of a specific group.
However, research shows that Google is the better choice for display advertising because it has superior CPC performance, improved ad targeting options, and an enormous array of ad formats that Facebook lacks. Ideally, it’s best to try both and discover which fits best with your brand.
The Facebook vs. Google Display Advertising infographic below from wordstream.com summarizes the comparison. You can click on the image for a bigger view.