l-iphone-5s-s-appellera-bien-iphone-5s-etThe iphone is crucial to Apple’s success because it generates half of the company’s revenue. Iphone sales have remained strong even when the world eagerly awaits the new model that will soon be released.

This is a big surprise because usually buyers hold back if they suspect a new phone model to be released in the near future. For the past two years, Apple has launched a new phone every September.

Stastics show that Apple has reported quarterly profits of $7.75bn (£4.5bn) – up 12% on the same period last year.

The company sold 35.2 million iPhones from March to June, an increase of 13% from the same time in 2013.

Sales are increasing from across the world especially in the BRICS countries-Brazil, Russia, India, South Africa ,and China where the iphone sales have risen by 48%

However, sales of its iPad tablet computer fell for the second quarter in a row, down 9% to 13.3 million

“We have an incredible pipeline of new products and services that we can’t wait to show you,” chief executive Tim Cook said.

The company is expected to unveil the iphone 6 soon. It is expected to have larger screen of about 4.7 inches compared to the current 4 inch display. Apple is also expected to launch a smart watch before Christmas.

An iPhone with a larger screen probably would unleash a flood of sales among Apple fans interested in a smartphone that’s easier to read. A bigger-screen iPhone might also tempt consumers already accustomed to the larger screens on a variety of smartphones running on Google Inc.’s Android operating system.

Having reached $705 two years ago (a stock split in June reduced the value of the shares by a factor of seven), making Apple the world’s most valuable company ahead of surged passed Exxon, the shares slumped to under $500 as Apple dropped plans to launch a TV and Samsung gained momentum in smart phones.