Samsung Electronics South Africa, a well-recognised global brand, is strengthening its pledge to fight against counterfeit goods through strategic collaborations with local authorities. This partnership will see raids happening in various places where it is suspected that counterfeit products are being sold.
“It is our responsibility to ensure that we empower buyers to make safe and smart purchasing decisions. Besides being detrimental to the economy, counterfeit products and spares hurt consumers’ pockets in the long run, due to their inferior quality,” says Richard Chetty, Service Director at Samsung Electronics SA. “The easy accessibility of counterfeits means customers pay what they think is far less than the cost of an approved product or part. Unfortunately, these items come with a hidden price tag which few consumers are aware of until it is too late.”
Chetty says, “Consumers need to know that buying authentic Samsung products and approved parts from authorised channels, such as the Samsung Brand Stores, leading retailers and South African network operators, ensures peace of mind and a 24 month warranty policy. In addition, users get access to Samsung’s full range of up-to-date and comprehensive technical and product support.”
“In contrast, counterfeit products are not covered by Samsung’s product warranty and therefore cannot be repaired or replaced. Also, software upgrades might not function optimally and the devices won’t work as efficiently.”
Dealers not certified by Samsung cannot deliver any warranty and as such, consumers have to be careful when an online website offers a ‘deal’ that sounds too good to be true. The product may have quality and technical issues and the warranty policy might be void.
“Genuine products and parts purchased through official channels carry benefits which outweigh the initial small cost saving of counterfeits. Consumers need to realise that the best way to save money, is to go the legal and approved retailer route,” concludes Chetty.
