The 2025 AMC & TICON Africa Conference concluded with an award gala ceremony at the tranquil Labadi Beach Hotel in Ghana to celebrate outstanding industry professionals in technology and marketing who have boosted both their country’s and Africa’s ICT and marketing industry, making contributions that have progressed the ICT and marketing sectors in Africa and created new opportunities for its people.
The distinguished AMC Award winners were selected from over 60 nominations, while the esteemed TICON Africa Award winners were chosen from an outstanding 82 nominations.
David Gowu, President of TICON Africa, noted that the judges were overwhelmed by the sheer magnitude and quality of the nominations. “We received 82 nominations from across the continent and the judges had a hard time deciding on the final winners,” he says. “However, they are satisfied that they chose the absolute best of the best in top ICT minds from across Africa.”
On the other hand, Helen McIntee-Carlisle, AMC President and Co-Founder, also noted that the judges were impressed by the scale and calibre of the entries. “With nominations from all over the continent, the judges faced a tough task in selecting the final winners,” she says. “We are pleased to have identified the leading marketing stars from throughout the continent,” she concluded.
Award nominations for TICON Africa were received from Ghana, South Africa, Zambia, and Zimbabwe. The AMC nominations were received from Uganda, Zambia, Kenya, and Tanzania.
“I want to extend my warmest congratulations to all the winners, as well as everyone who was nominated. It’s inspiring to see such a dynamic marketing sector across Africa,” said McIntee-Carlisle. Echoing this sentiment, Gowu adds, “My most heartfelt congratulations go out not only to every one of the winners, but also to all those who were in the running. I’m proud that we have such a vibrant ICT sector in Africa.”
Each category had several stringent requirements for nominations to be considered, which included demonstrating excellence in marketing, innovation, and impact across Africa, as well as showcasing how ICT innovation was used to benefit their communities.
Beyond celebrating individual excellence, the awards hold deep significance for the continent. Each nomination and award reflects Africa’s ability to create homegrown solutions that not only address local challenges but also contribute to global technological progress.
The 2025 AMC and TICON Africa Awards winners in the respective categories:
| TICON Africa Awards | AMC Awards |
| Young ICT Trailblazer (Under 35):
Winner: Christine Chungu from Zambia Runner-up: Moses Lesetja Monyamane from South Africa
|
Best Cause-Related Campaign of the Year:
Gold: Mastercard – “Sails of Change” Silver: EABL (East African Breweries Limited) – “Project Rudisha” Bronze: Stanbic Bank – “Battle of champions” |
| ICT Professional of the Year:
Winner: Samuel Chiwanda from Malawi Runner-up: Daniel Chibesakunda from Zambia
|
Best Social Media Campaign of the Year:
Gold: Uganda Waragi – “Arresting Attention” Silver: Johnnie Walker – “Bringing the Striding Man to Life” Bronze: Stanbic Bank – “Cash Back” |
| Women in Tech Excellence Award:
Winner: Matambila Karima-Chuunga from Zambia Runner-up: Joice Benza from Zimbabwe
|
Best Not-For-Profit/Public Sector Campaign:
Gold: Malaria No More – “Change the Story” Silver: World Vision – “End Child Marriage and All Forms of Abuse” Bronze: The Ethiopian Ministry of Health and Blood Bank – “The Incredible Generation” |
| Public Sector ICT Innovation Award:
Winner: SMART Zambia Institute from Zambia Runner-up: National Information Technology Agency (NITA) from Ghana
|
Best Tourism & Destination Marketing Campaign:
Gold: Zambia Tourism Agency – “Visit Zambia” Silver: Old Mutual – “Green Frames” Bronze: Sunseekers Tours – “Cruise Tourism Development for Ghana” |
| AI & Emerging Tech Innovation Award:
Winner: AIDEC Digital from Ghana Runner-up: Issac Kofi Maafo from Ghana
|
Best Use of Local Insights Campaign:
Gold: Cadbury’s – “Give A Generous Voice to Storytime” Silver: Tusker Lager – “Stitched with Cheer” Bronze: Captain Morgan – “Captain Morgan – Bring Out Your Spice” |
| Startup of the Year:
Winner: LIBBLIO (Library Management System) from Rwanda Runner-up: Easylinks from Malawi
|
Most Effective Campaign:
Gold: Uganda Waragi – “From Limited Edition to Limitless Icon” Silver: Safaricom Ethiopia – “One Move Away Campaign – Road To 10 million Subscribers” Bronze: Manyatta Cider – “A New Kind of Homecoming” |
| Social Impact through ICT Award:
Winner: Savana Signatures from Ghana Runner-up: Musekiwa Moyo from Zambia
|
Campaign Of the Year:
Winner: Cadbury’s – “Give A Generous Voice to Storytime” |
| Excellence in Cybersecurity Award:
Winner: Paula Nkandu-Haamaundu from Zambia Runner-up: Musonda Mwambazi Kapaya – Digital Safe from Zambia
|
Brand Of the Year:
Winner: Uganda Waragi |
| ICT Company of the Year:
Winner: Click Mobile from Malawi Runner-up: Axis Solutions Africa from Zimbabwe
|
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| Professional Body of the Year:
ICT Association of Zambia (ICTAZ) from Zambia |
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| Lifetime Achievement in ICT:
Professor Nii Narku Quaynor from Ghana, a scientist and engineer who has played an important role in the introduction and development of the Internet throughout Africa and is often acclaimed as the “father of the Internet in Africa”. |
