Selzy vs MailerLite: Which Email Marketing Platform is Best for Your Business

Selzy and MailerLite are among the most popular email marketing services, especially for small to medium-sized businesses. And I know from my experience how hard it is to choose the one which will fit my needs. And here is a list of what you need to know before making your decision. Believe me, taking that little time comparing them with each other will save a lot of headaches afterward.

What is the best email marketing service?

• Who has better pricing?
• What features do they offer?
• How easy are they to use?

With the information below, by the time you eventually sign up for an email marketing service, you will be making a well-informed decision that will suit your needs to the letter.

Benefits of using Selzy

1. Super easy to use: Selzy has an intuitive straightforward interface that it would take no time at all for even a complete learner to get a firm grasp on.
2. Budget-friendly for any business: Be it a startup or an older enterprise, Selzy offers plans that are very pocket-friendly.
3. Responsive design: Emails look great on any device, whether a phone, tablet, or desktop.
4. Types of templates and themes: Prepare for over 75 pre-built templates in email, SMS, and Viber campaigns appropriate for your brand.
5. Build your email list: It is very easy to create and manage your email list with Selzy.
6. Generous email limits: Send up to 1,500 emails/month on even the free plan.
7. Performance tracking: Understand the state of opens, clicks, and unsubscribes, amongst other important metrics.
8. Cloud-based access: Since it’s cloud-based, you’re able to access Selzy from anywhere and with any device.
9. Schedule your messages: With this, you can plan in advance and send emails at the right time for your audience.
10. Track engagement: Tracking how subscribers interact with each campaign is quite easy.
11. Detailed reporting: This provides insights into what works and what doesn’t work with the tweaks required for a future campaign.
12. Free email automation: Create an automated series of emails at no additional cost.
13. 24/7 support: Yes, even free users get email support around the clock.
14. Seamless integrations: Seamlessly connect your projects with Integrations, WordPress, Google Analytics, and HubSpot for a really powerful way to amplify your marketing.

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Benefits of using MailerLite

1. Intuitive and user-friendly: MailerLite was intended to be simple, so you can invest all your energy in creating awesome content.
2. Drag-and-drop editor: No coding skills? No problem! Set up professional-looking emails in an instant.
3. Easy import of contacts: Import contacts from Gmail, Mailchimp, or other services right away.
4. Automation tools: Provide content periodically with the expectation of securing subscribers’ interest.
5. Advanced segmentation: Segment your list based on personal interests and personalize your communication.
6. Unlimited subscribers: Under the paid plans, there is no limit to how many subscribers one may have.
7. Helpful tutorials: Everything is there to help you get started and make the most of the platform.
8. 14-Day free trial: Not quite convinced if it’s the one? Get a taste of their premium features for two weeks before you make your mind up.
9. Multivariate integrations: Works with WordPress, Shopify, and more.
10. Email automation:: This is available on a paid plan in order to automate your marketing.
11. Sell Digital products: Set up a shop and sell products right from within the emails.
12. Refund policy: They allow for a refund if it is not a good fit, and they do so in the first 30 days.
13. Edit sent links: Oops! Did you send the wrong link? You can change URLs even after sending (on paid plans).

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Comparison Table

Selzy offers affordable plans that are great for small businesses, while MailerLite provides a generous free plan but charges for advanced features.

Also read:

• • AImReply: How brands are using AI to write email
  • How to free up a large amount of Gmail storage without deleting any emails
  • 5 email marketing automation before the holiday season

Features Comparison

What do I like best

Honestly, both platforms have their strengths, and it kinda depends on what you’re looking for. I like Selzy for its free email automation and the 24/7 support—even if you’re on the free plan, which is pretty awesome. It’s great for getting started without worrying about hidden costs sneaking up on you. On the flip side, MailerLite is fantastic if you’re looking to sell digital products directly through your email campaigns. The ability to edit links even after sending is a lifesaver (we’ve all been there, right?). However, some of the cooler features are locked behind their paid plans.

Verdict: So, what’s the best email marketing platform to use?

If you are a starter or have a low budget, then Selzy is the way to go because it’s user-friendly, has free automation, and gives great support in growing your business without having to pay a lot. But whether you are seriously selling digital products in your business model and prepared to invest a bit more, MailerLite may be the best bet to attain those advanced features, too.

Ultimately, both are excellent options, and you may even consider trying both of them to feel which one will work for you. Because they all offer a free plan or trial, there’s no harm in taking them on a test drive.

Tip for New Businesses: If you are a new arrival in the field, you have to learn SEO. It is just about the one thing you’re going to wanna do from the beginning, you know so that you can take in that free traffic to the site.

See also: How Can Email Marketing Boost Your Business?