ChatGPT is probably the most efficient yet user-friendly product of artificial intelligence that provides a straight and easy solution for everyone. This online tool was invented with the idea of a search engine in mind to give efficient answers. However, the tool is making things easier for everyone by providing direct answers and straightforward solutions.
ChatGPT provides answers for each and everything nowadays. This efficient answering capability can make ChatGPT a useful tool for marketing and advertising as well. Nowadays, these online AI-based tools can provide the most useful applications for marketing.
We explain how marketers can use ChatGPT to improve efficiency and 10 useful applications of AI-based online tools to show how marketers can use these tools.
What is ChatGPT?
Almost everyone in 2023 is now familiar with ChatGPT, the Open AI tool. But if you still haven’t heard about it, then let us elaborate on it a bit. The ChatGPT tool uses artificial intelligence to provide humanly-based answers. This tool understands the data set taught with the help of machine learning to scrap and explore answers to provide against queries.
So, what Open AI does is basically understands the human language and interpret the question to provide an answer considering syntax and word associations. Hence when AI provides us with an answer or solution, it seems much like a humanly told response to a query. Here is what the Open AI ChatGPT can do.
- Admits to any mistakes, errors, or omissions.
- Provides answers to the questions with a follow-up thread to engage users.
- Resolves incorrect premises.
- Ignores improper requests or queries from users.
- Crafts text content based on the data set provided.
Let’s talk about the efficient use of Open AI for marketing and advertising. So, if you’re looking to kick-start your business and generate leads, here is where you need to get a start.
1. Content Creation
The first use of Open AI is pretty simple, and it is highly valuable for marketers who rely on content marketing and advertising strategies. Now the artificial intelligence models are most well-trained for crafting content, and that’s where the marketers can compile its use. Marketers can write ad copies and use AI for copywriting to sell their business with just a click of a button.
2. Custom Recommendations
If you’re not sure about the targeted audience or where to begin with your business, simply ask Chat GPT. All you got to do is to define your business, your offers, and your services, and AI will recommend everything based on data science. It can also provide you with recommendations on current market competitors.
3. Customer Service
If your customer or audience is asking for FAQs or technical solutions, then simply take it to Chat GPT. You can simply state your query to AI, and it will provide you with a quick answer to resolve the query. You can directly take that answer and provide it to the user.
4. Email Marketing
AI can craft emails for you, and we’re not just talking about the body but the complete format. You can ask AI to generate an email for you based on certain attributes to achieve something. It will provide not only you with the body content but also the subject line to go for in the email.
5. Lead Generation
Want to pitch a new client or audience, simply ask ChatGPT. Besides the targeted audience, AI can also craft the sales pitch for you by compiling its humanly-based text knowledge to generate sales copies. Simply define your business to the Open AI, and it will generate responses, messages, and emails that will generate leads for you.
6. Market Research
Yet again, AI knows everything, and it will not hesitate to tell you all about it. Market research on products, services, audiences, and market analysis can all be done with AI. It can provide you with all the information in a one-liner, and all you got to do is to use that data to generate your advertisement.
7. Search Engine Optimization
To boost a business in the upscaling phase, you have to reach better than the competitors. That’s where the AI comes in with complete SEO support to do things for you. However, it may not work like premium SEO and marketing tools. But it can provide you with sufficient information like keywords, topics, trending posts, and market trends for a head start.
ALSO READ: BUILDING A ROBUST SEO STRATEGY ON A SMALL BUDGET
8. Social Media Marketing
Content creation also extends to social media, and ChatGPT can do it for you. Social media marketing content can be generated with Open AI by asking it to give you captions, sales comments, and even social media pages about info.
9. Training and Learning
ChatGPT was created as a search engine, and for learning purposes, it takes the assistance of humanly-based languages. Anyone and everyone can learn from Open AI by asking them to teach you something in any language. It can even understand slang, and even if you’re not pronouncing something correctly, it will do the correction for you.
10. Voice Assistance
The ChatGPT plug-ins can be installed for Google Voice Assistance, Amazon Alexa, and Google Home to keep things at your voice command. Instead of typing long paragraphs, AI will provide customer service via voice response to elevate the customer service experience. Hence you get a more convenient and reliable experience for marketing by asking for recommendations since it syncs with your device.
To sum up, ChatGPT really transformed the world of marketing with data and analytics. Although it still needs some improvements to stay updated with the latest information. Still, it can manage to respond quickly and efficiently to give you a head start in the marketing domain. Hopefully, this article was comprehensive enough to give you a detailed overview of how Open AI works and what its applications are in the marketing domain.
