The nature of digital marketing will remain dynamic for now and more years ahead. In order to stay relevant, businesses must be ready to shift strategies and approaches anytime, especially when new trends arise.
Knowing the latest trends is necessary for a modern marketer to build a robust marketing strategy. There are many digital marketing trends to keep up with.
But which ones really matter? And which ones will actually have an impact on your business? Scroll on to explore the seven digital marketing trends in 2023 to level up your marketing game.
1. The Major Role of AI and Machine Learning
The role of Artificial Intelligence (AI) and machine learning technology will continue to spread in businesses. The automated nature of AI and ML is why many industries implement them to speed up their workflow.
There have been a considerable number of AI marketing tools that can automate repetitive work. For instance, a copywriter can write instantly with automated writing tools and create a blog post in no time.
With automated content creation, distribution, and optimization, digital marketers can save countless hours meeting new prospects and generating more sales. The role of AI and machine learning will continue to be a trendsetter in the digital marketing landscape.
2. Augmented and Virtual Reality is Rising
Augmented Reality (AR) and Virtual Reality (VR) are undoubtedly one of the most remarkable technological innovations. As they get even more popular, we can see many businesses use the technology for marketing purposes.
For example, advertisers can utilize AR in their Digital Out-Of-Home (DOOH) advertising. So audiences can take real-time interactions to try a product, resulting in a memorable experience. With such a case, you can get better engagement with potential buyers.
Not to mention, Google also allows users to connect VR devices to watch YouTube videos, while Facebook has launched its own VR app called Oculus Go for its Messenger platforms.
AR and VR are also famous among game developers, allowing the industry to provide excellent virtual experiences. Game enthusiasts can finally taste the real atmosphere of being the main character in their gameplay.
Moreover, according to a recent International Data Corporation (IDC) survey, this global spending on VR and AR was forecast to reach $13.8 billion in 2022. Many companies have been pouring more money into investing in their product developments based on AR and VR technologies.
3. Social Media Still Dominates
Social media will continue to be the most favored channel to promote campaigns and products. Facebook, Instagram, YouTube, and TikTok have become the leading platforms with billions of active users monthly.
60% of all businesses plan to invest more in Instagram marketing, while almost 50% plan to do the same for other platforms like Facebook, YouTube, and LinkedIn. Social media makes it easy for businesses to meet their target audiences.
For instance, Instagram and YouTube are popular among younger audiences. Meanwhile, LinkedIn is more relevant for B2B marketing and reaching out to experts or professionals.
4. Videos Remain the King of Content
Videos are by far the most powerful content for marketing purposes. From video ads, tutorials, and user-generated videos, quality content can educate audiences and pull them closer to your sales funnel.
More than 50% of buyers expect video content from a brand and business rather than any other content. Videos are digestible content that allows audiences to get vital messages quickly and delightfully.
Moreover, video marketing practices have helped a company to gain a 60% returning customer rate. No wonder videos are getting more desirable as marketing and sales agents for businesses of all scales.
Not to mention the popularity of live-streaming videos. Every social media platform provides a live streaming feature where brands can sell and promote their products and generate sales immediately through the platforms.
5. eCommerce Will Keep Sprouting
As a $400 billion industry, eCommerce shows no sign of slowing down. There have been many new trends happening, including Buy-Now-Pay-Later (BNPL) and the implementation of an automated chatbot as a nonstop customer service.
The BNPL model is an appealing marketing strategy, and it can be a win-win solution for sellers and buyers. People can get the products they want at any time and pay for them later. They can also pay in installments without any interest or fees upfront.
Moreover, most eCommerce platforms are easily accessible from mobile devices. In the future, many expect that eCommerce platforms will feature Augmented Reality (AR) as a way to experience a product before purchasing.
IKEA shows an excellent example of AR technology implementation in their eCommerce. The big home furniture retailer allows shoppers to try various furniture products online. Better still, buyers can virtually preview, try, and place the desired items in their homes before purchasing.
6. More Digital Transformation in Businesses
Digital transformation is the process of moving from one system to another. It is a way for companies to keep up with changing technology, and it can help them improve their productivity, efficiency, and customer experience.
Transforming into a digital environment can also improve marketing efforts. For instance, using AI-powered tools to automate content distribution, resulting in a more efficient workflow.
Companies can also enhance their customer experience by providing seamless online interaction channels to talk with potential buyers. Customers don’t have to visit in person every time there is something they need help with or want information about.
7. QR Codes and Barcodes Gets More Popular
QR codes and barcodes get even more popular this year. It will replace cash and bank transfer as the means of payment. Besides, the barcode technology makes it easier for buyers to pay for their orders.
Such a feature on your e-commerce page and website can be a part of your digital marketing strategy. Easy payment methods become one of the leading factors why customers choose your brand.
Moreover, a seamless shopping experience helps you gather loyal customers. So you can expand your business and close more deals easier.
In conclusion, with the surge of digital marketing today, businesses of all scales must be active to improve their marketing strategies. The points above are only some trends expected to happen in 2023. As previously stated, digital marketing will never be static. So digital marketers must be able to spot new trends and immediately adjust wherever appropriate. That’s the only way to stay competitive in today’s global market.