Yellow Card Financial today announced its milestone of exceeding 1 million customers in three years across sixteen (16) African countries — and it has stated that they show no signs of slowing down.
Since launching in Nigeria in 2019, Yellow Card has dedicated its efforts to providing financial inclusion and freedom for all Africans. The company expanded into four new African territories in 2021 which increased its total country presence to 16 African countries.
Speaking about the milestone, Mr. John Colson, the Chief Marketing Officer of Yellow Card noted that the achievement with no doubt strengthens the company’s brand across Africa and trust among its [current and future] users — and he also emphasized that it inspires investor confidence, especially at a time when they seek to expand into more regions across Africa.
“Reaching the one million is fantastic,” said Colson. “It was a massive goal that we set for ourselves, and the team rallied to make it happen. Although it was not an easy journey, it has been a very rewarding one.” Colson further said, “This showed us that we are on the right track, people value what we are building, and it’s solving a need.”
Colson in a press statement said that over one million people have trusted Yellow Card, and now it’s the company’s turn to show why it is the number one place for cryptocurrency company in Africa
Over the last few years, the crypto exchange has achieved notable goals, which include: a Series A fundraise of USD$15M (approx. UGX) in 2021 as well as the launch of the educational platform — Yellow Card Academy, which boasts a wide range of information about cryptocurrency, blockchain technology, and financial literacy. In addition, earlier this year, they also revealed their new brand identity. The Yellow Card Academy was launched in 2021.
Yellow Card Marketing Director, Peter Mureu in his remarks said the company’s strategy to educate customers on cryptocurrencies, combined with the tenacity of the team, are the key factors that helped Yellow Card reach this milestone. Mureu further added that every decision they made as a company has been for the benefit of their customers, reaching far and wide across Africa.
“Every strategic decision we’ve made has always been customer-centric,” said Mureu. “We’ve advanced key efforts to localize content and engage with customers at events and activations to essentially meet them where they are.”
With 1 million customers reached, there is much more ahead for Yellow Card in 2022, according to the company.
“We have only seen the start of the impact cryptocurrency can have in Africa, from job creation to breaking down borders. Over the next few years, we will continue to see innovative ways cryptocurrency is used to solve everyday problems,” said Colson.
Yellow Card continues to pioneer as it dedicates its efforts to focus on customers — with an emphasis on education, retention, and user experience.