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5 Essential Software Programs Small Businesses Should Have

Statistics show 54% of small businesses use email marketing while 48% use social media platforms to reach an audience. (COURTESY PHOTO)

Statistics show 54% of small businesses use email marketing while 48% use social media platforms to reach an audience. (COURTESY PHOTO)

Running a small business is no mean feat, so it’s essential to make sure that the business utilizes the right software for its needs. There are plenty of specialist programs to boost specialist businesses, but all companies have the same needs at a basic level. There is software that all small businesses should have in their repertoire of programs to help them run smoothly and efficiently.

Accounting and Payroll

Understanding money coming in and out is vital for the health of a small business, meaning accounting and payroll software is a must. Quick Books from Intuit is an excellent all-rounder that small business owners can use straight out of the box, as it were, with scope for customization as the business grows. Being based online provides the security of cloud back and an easy-to-use app. Due to the popularity of QuickBooks, there’s a wealth of information and training available online to help new users get to grips with it swiftly.


Most people aren’t coding whizzes who can readily knock up a productive webpage for a functioning business. But with the help of Adobe Express, anyone can have a hand in the design of marketing material, a company logo, and more. It lets you shift seamlessly from traditional print mediums to digital formats, giving a cohesive structure to all marketing campaigns. Cohesion is vital in marketing as it allows your audience to find you regardless of where they see the company branding.


The overwhelming majority of businesses now have an online presence, which means fierce competition for topping search results. Therefore, having a solid and effective SEO strategy is an essential component of any marketing campaign. MarketMuse is an excellent tool to help you achieve this goal by analyzing thousands of results to create a topic model rather than only the first 20 or so. You can create expert content on the most relevant topics with the information provided.

Bulk Email Sender

To further the marketing campaign enlisting good bulk email software is a must. Whether the company has 50 or 50k subscribers, getting targeted emails to all those people could be time-consuming. But with the help of software to do this automatically, it’ll become a profitable and seamless process in no time. Sendinblue is an excellent option. It allows sending up to three hundred free emails per day, so it is a perfect choice for a business growing its customer base.


Once you’ve pulled your audience in and they decide to become paying customers, you need a way for them to pay online. PayPal has long been recognized as the best online payment service for small businesses. It’s free and easy to set up, fees are 2.9% +30c, so you’re not paying for what you don’t use, and it allows for easy international transactions. As a company grows, PayPal Payments Pro provides customization and increased functionality as required.

With these essential software programs in play, you’ll be able to establish and grow a successful small business in no time.


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