When we talk about advertising a new product or service for your business, it can seem like there are unlimited options. Finding where to start and which promotional methods will provide you with the best results can be challenging. The truth is, there are multiple low-cost methods to promote your business, and which one’s work may rely on your industry, offerings, and audience. Check out these methods below and see which ones best fit your business.
1. Offer loyal customers an exclusive preview
Your loyal customers are an important part of promoting your product, as they buy it and promote it on their network. This can take the condition of a private, virtual pre-launch party or in-person, an online term, preview or demo. Or, it could even be a unique invitation to test it out and give feedback. These special offers are not only a great customer engagement strategy, but they also reinforce how much you value them – and engagement and loyalty are essential to any successful growth marketing strategy.
2. Use a Special Introductory Offer
Instead of announcing your new product or service, you can make it available as part of a preceding special deal. This deal can take numerous forms, including Discounted pricing.
- A low rate bundle or package.
- Promotion combined with a complementary business.
- Voucher or coupon with purchase.
- Buy one get one free deal.
- If you have a loyalty program, double the points.
- Gift for every referral.
- Whatever your promotion, be confident to emphasize that it won’t last forever.
3. Use Google My Business
There are several methods you can promote your new product or service using your Google Business Profile, offered you have a Google My Business account.
If you’re announcing a new service, you may like to go with a “what’s new” post. Just remember that Google My Business posts exhale every seven days, so you’ll require to post again. An “offer” post would be most useful, as you can set a time limit. Whatever post type you use, be confident to include an image and a call to action to most virtually boost your business. You can also boost your new product/service by uploading pictures of it to your business profile via your Photos tab. GMB Dashboard and add it as a new item via your Product/Service tab. As part of the localization process, you can consider making translation of your content and use translation QA tool.
4. Run Social Media Contests
Social media contests are a delightful, easy way to connect with clients and bring more fans/followers and prospects to your business. Facebook contests garner a standard of 34% new customers per campaign, which is a great way to counter the platform’s low organics. Be sure to announce the content on all of your marketing channels, not just the social platform you’re using to drive the main movement. This contains your other social media channels, website, email newsletters, and even paid to advertise.