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How to Develop Strategies That Can Help Your Business Grow and Stand out in a Competitive Marketplace

It would be correct to say that businesses would not be able to perform at an optimum level unless a business strategy is implemented.

New and modern businesses are making their way into the competitive market. They step into the marketplace with a lot of enthusiasm and a positive mindset of things working out in their favor. They hope their small business or startup does exceptionally well in the initial stages. This may work out in the beginning but would not suffice in the longer run. Having a successful business takes much more than covering only the basics.

In order to truly make any startup a success, sound business strategies need to be highly stressed. An organization should understand what is workflow and how to manage it for more efficiency. This tends to optimize performance, profits, and everything related to it. Without this, the business has greater chances of reaching a halt sooner than expected.

But then again, these issues can be avoided by implementing effective and efficient business strategies. This article will put forward the leading business strategies that will make a business grow and flourish.

Making way into the market

To begin with, market penetration makes up or is a fundamental strategy that should be made use of at the earliest. For beginners, what market penetration does is that it expands the already existing market share of a given product. Apart from that, market penetration helps the successful promotion of new products.

Good strategies come with innovative advertisements of products, discounts on orders crossing a certain amount, and new ideas to form a sale package that tends to attract buyers. Selling products at a discounted rate than usual might seem an off strategy for some brands, and rightfully so. But this does wonders as far as expansion of the business is concerned. The increased sales volume makes the company stand out from its competitors.

Moreover, another strategy that can be easily used is providing free products with packages. This tends to promote the already existing products. Another extremely important strategy is market development. This has to do with the successful promotions of products coupled with the service offered to clients.

Exploring new settings and geographical areas also comes under market development because a particular product might have less demand in Area A but a relatively higher demand in Area B. In order to not let sales and profit go down, a business needs to be on a continuous lookout for new markets for its products.

There are examples of brands like Nike and Adidas who managed to expand into international dimensions by using marketing campaigns appropriately. They tried their luck in new territories and regions that proved to be highly profitable for their business model.

Using modern marketing techniques and strategies

Businesses that switch between channels have higher chances of growing at a pace unlike any other. It is considered as one of the top business strategies, and companies that use it are seen to achieve much better results. The best marketing channels are marketing through emails, social media, and business websites.

Statistics show 54% of small businesses use email marketing while 48% use social media platforms to reach an audience. What might come off as shocking is how under two-thirds of the total number of businesses have their own operational and personalized websites that some customers deem necessary to find additional information regarding the product or the customer services.


For businesses that only operate offline, it is high time to consider coming up with their own personalized website that includes an online product store. This also paves the way for maximizing both national and international reach.

Last but not least, market segmentation adds up to be just another strategy that can help businesses grow and improve over time. Now, what does market segmentation mean? It simply means to divide your business into multiple categories, each different from one another. The lists depend on what customers prefer, what their interests are, and their respective locations.

Market segmentation allows business strategists to develop campaigns relevant to that particular segment or group for optimal results. Some examples of segments are demographic, geographic, and behavioral. This strategy needs extra effort in the form of thorough research, which can initially be done through emails, surveys, etc.

To sum it up, it would be correct to say that businesses would not be able to perform at an optimum level unless a business strategy is implemented. The unforgiving competitive market has no space for lousy startups. Once a business incorporates relevant marketing strategies, growth will occur, and the business will eventually begin to thrive.



Paul Mugume

Paul Mugume is a Tech writer with a bias toward startups, telcos, and digital marketing. Connect with Paul via. Twitter: Email:
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