For e-commerce business owners, search engine optimization (SEO) is one of the most underappreciated tools at their disposal. Choosing the overusing pop-ups, incorrect platform, and not having a mobile-friendly site is among the most common mistakes made by e-commerce enterprises.
SEO is not a tool that can offer you overnight success, so let’s be clear about that. Consistency and perseverance are essential. Your traffic and conversions will rise as a result of your efforts.
How can an SEO strategy aid e-commerce companies?
1. SEO is more long-term in the long run
The cost of advertising is high, and you probably don’t have an unlimited budget for PPC ads. If your rivals are also advertising, you’ll likely see a spike in your ad costs because you’re trying to outbid them for the best keywords and continue your advertisements running. Your e-commerce firm will disappear from the SERPs when the budget runs out or is needed elsewhere, so you’ll have to stop advertising.
You’ll find it easier to out-compete your competition if you change some of your advertising budgets from PPC to SEO. Your online store will climb to the top of the organic search results like a bubble in the ocean. Take your rivals by surprise. To top it all off, there isn’t a daily cost to maintain your seat. Keeping your website’s SEO in check is all that is required with eCommerce SEO Hong Kong.
2. Organic results are trusted by consumers
Studies have shown that when customers search, they tend to pass over the paid adverts and instead click on the first organic results that appear.
8.5 clicks are generated by organic results for every paid result, according to data from online analytics company Exquisite. The opportunity for organic search is 5.66 times greater than the opportunity for sponsored search. SEO, on the other hand, receives far less investment from corporations than PPC.
For the most part, spending in eCommerce SEO Services Hong Kong will position your company in front of your clients in a way that they will trust and be more willing to engage with you.
3. SEO improves brand awareness
Instead of running an e-commerce business, you could have opened a brick-and-mortar store instead. You still haven’t made the storefront appealing for whatever reason. How will people find out about your business? Let them know you are there if you want them to stop by.
Ecommerce SEO Hong Kong helps internet firms overcome this problem. Having a high ranking in search results makes your storefront appear more attractive to customers. First-page Google search results increase brand recognition and visibility.
4. SEO can help your business grow
87% of shoppers begin their purchase research online, according to Retail Dive. We’ve already discussed the importance of trust, and remember when I said that consumers seek a specific purpose? If you don’t have a well-known e-commerce brand, you’ll have to rely on customers finding you through relevant searches.
Think about SEO as a whole marketing strategy. It’s not as simple as putting money in and hoping for the best. Sid Brown, a business writer at Nextcoursework.com and Britstudent.com, thinks that it is more strategic. In order to succeed in SEO, you must provide value to your customers and build a reputation as a reliable source of information and products.
Ecommerce SEO Hong Kong is a great way to increase the number of visitors to your site. The next stage is to make sure that it is easy to use for everyone. Your SEO will suffer if your e-commerce site has a low barrier to entry — that is, people depart rapidly. For lowering bounce and improving sales, the experience is just as crucial as the relevance. Adobe’s Digital Trends 2020 found that customers are willing to spend more for a positive customer experience.
Filling the sales funnel with leads. In order for the conventional marketing funnel to work, there must be a continual flow of new customers. At the awareness stage, search engine optimization (SEO) plays a key role in delivering low-cost visitors.
eCommerce SEO Services Hong Kong also plays a part in the earlier phases. To progress from awareness to curiosity (research) to action (buy), shoppers’ keyword choices reflect an increasing level of transactional intent. As a result, customers are more likely to go through your site’s various stages, boosting the possibility of a sale.
5. The process of enhancing the content
Keywords with strong transactional intent should be targeted for advertising. Other information, such as how-to articles and buyer’s guides, has a longer shelf life.
Ecommerce SEO Hong Kong is useful for certain forms of material. It is possible to see a significant increase in traffic at a very low cost by optimizing your content. It merely takes a grasp of what people look for, and ability to optimize content, and access to your content management system.
Enhancing the user’s overall experience. Conversions are boosted when users have a positive experience on a website. SEO helps you better understand your customers and hence improves the usability of your website. As a result of this, the rankings can improve.
Keyword data reveals what customers are searching for. They’re looking for something, and that’s why. Customers are more likely to buy from a site that swiftly fulfils their needs. The same data may be used to better understand how consumers express their desires. To enhance the user’s experience, you can incorporate their keywords into your site. Searchers looking for “cheap blue silk ties” may benefit from highlighting low-cost solutions.
A good user experience is also an important ranking element, particularly for Google. Your site is penalized by Google if a big percentage of people click on your site and then rapidly return to the search results. There is a risk to that, too.
6. Reducing the amount of money spent on paid search
If you engage with Google Ads on the keywords that generate the most value for both organic and sponsored search, your content will benefit both. The cost per click is determined by Google’s Quality Score, which determines how relevant an ad is to a landing page.
Better Quality Scores, lower click costs, and better organic search results can be achieved by optimizing landing pages.
7. Creating value that will last
SEO is a long-term investment that pays dividends. Its worth doesn’t diminish when the campaign stops, unlike advertising.
Search engine optimization, on the other hand, is a long-term commitment. Your site’s content, design, and technology are always being tweaked to improve its performance. For months or perhaps years to come, each initiative will have a positive impact on organic search rankings.