MTN Uganda early this year called on the general public mostly the youth to take part in its “What’s Next – For Good campaign” where they submit a one minute video pitching their dreams. The submissions sent through were subjected to a public vote and the top five videos with the highest votes have now been declared winners.
Douglas Smith polled the highest public votes beating over 100 other participants to emerge winner in the inaugural campaign. Douglas founded Sportrise; a local company that is using plastics to make soccer balls. The four other winners are Joseph Semayengo; Brick maker, Julius Tusingwire; programmer, Brian Maw; music producer, and Tony Ayebare; founder Online Butcher.
The winners will be receiving support in terms of MTN Mobile money to seed into their ideas, 60GB data per month for six months, Kigale fixed lines among others from the telco to see that they reach their dreams. MTN will also arrange for them to meet their idols.
“We all have dreams. It’s a great thing to be a dreamer because the ones who dream are the ones who own the future. Like MTN, many of the leading businesses, companies and enterprises started from an idea that sprung from a dream. Youths have many dreams and MTN wants to help them bring their dreams to life under the ‘For Good’ campaign, Mr. Somdev Som, MTN Uganda Chief marketing officer said in a statement.
“Since we are in the business of connectivity we wanted to be the link that connects the youth to their dreams. Our pledge to the public is whatever your dream, let’s create it together,” Somdev adds.
From connecting millions of people across the world with a dream of delivering a bold new world to its subscribers, MTN is seeking to connect youth to their dreams in its thematic campaign; ‘For Good’. Following their story of having started as a small SME to now becoming one of the most admired brands in Africa, the Food Good campaign is to awaken the youth to the fact that it is possible to realize your dreams if you pursue them.
The campaign was rolled out by MTN Group in November last year and is running across the 21 countries in which MTN operates. Running under the theme; ‘whatever your dream, let’s create it together’ in Uganda, the campaign will be tied around connecting people, particularly the youth to their dream.
