Safeboda Expanding to Nigeria, Appoints its Country Head

Moto-taxi hailing company with its Head Quarters in Kampala and operations in Barcelona; Safeboda — has revealed Nigeria as the third country to have its operations following the launch in Kenya in July 2018.

After the Kenya, there were multiple rumors listing down three countries; Nigeria, Rwanda, and Tanzania where safeboda would possibly launch. Out of the three, it now turns out that Nigeria is safeboda’s third home after Uganda and Kenya.

The company is hiring staff in positions for Customer Acquisition Lead, and Product Support Assistant.

While much isn’t known about the position fills, in an exclusive published on a personal blog — safeboda has appointed Babajide Duroshola as its Country Head. Babajide takes on the position resigning from Andela Nigeria where he worked as the Community Manager, Technical Talent since 2016.

Safeboda starting its operations in Nigeria, will begin from its largest city, Lagos as it expands to other cities gradually.

Babajide Duroshola during his time at Andela Nigeria | File Photo.
Babajide Duroshola during his time at Andela Nigeria | File Photo.

Speaking about the expansion to Nigeria and appointment of Babajide, safeboda co-founder Alastair Sussock, said “We’re exploring Lagos and other markets and Babajide is leading the efforts for SafeBoda in Nigeria.”

Ride hailing industry in Nigeria is stiff dominated by cab/taxi services. In the moto-taxi business, safeboda will face its strongest competitors that happens to be Uber and Bolt (formerly Taxify).

Babajide told Benjamin Dada, “It’s more than a ride-hailing company to me. The brand has an aura of emotion which I felt when I had my onsite with them. They’ve changed how people perceive Boda drivers in Uganda and how they perceive themselves. And I’m looking to help them replicate that in Nigeria, starting in Lagos.”

We are yet to receive a comment from safeboda.

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