Opera is kicking off a partnership with football Chelsea professional Victor Moses as the brand ambassador of Opera Mini in Africa. Effective today, he said to be featured in the new Opera Mini TV commercial as well as a range of collaborative projects extending throughout 2018.
“Football is one of the most popular types of content consumed by Opera Mini users throughout Africa”, says Jorgen Arnesen, Global Head of Marketing and Distribution at Opera. “Victor Moses is a perfect match for Opera, being not only a high performer, but also a great role model and natural ambassador of his home country Nigeria.”
This coincides with Opera’s recent announcement to invest USD$100 million in Africa over the next two years with the goal of strengthening the internet ecosystem in countries such as Nigeria.
In a press statement, Victor Moses states, “I am proud to be in partnership with Opera and am looking forward to working together. The Opera team have taken me through their plans and vision for the brand in the Nigerian market and it’s made me incredibly excited about the future. I’m delighted to be a part of such a groundbreaking campaign.”
Opera recently launched its first nationwide TV and radio commercials; which are already airing in South Africa and Kenya, – to announce a faster and more affordable internet experience with the Opera Mini browser.