DSTV Uganda has today announced price cuts to their subscription packages in an event they called #BusinessUnsual.
The Premium bouquet has been reduced to 287,250 from 334,000. While the Compact Plus was slashed to 190,700 from 225,000. The Compact packaged which was at 128,000 got reduced to 121,600 and the Family package 66,750 from 73,000.
The price cuts take effect at the start of November 2016. “‘Effective 1st November subscribers are going to enjoy more value for less.” Tina Wamala made the announcement.
Premium has been reduced to 287,250 from 334,000. Compact Plus-190,700 from 225,000. Compact 121,600 from 128,000 and Family 66,750 from 73k
— DStv Uganda (@DStvUganda) October 18, 2016
Having got feedback from our customers, we have now done a major price cut that we have never done before. #BusinessUnusual #DStvValue
— DStv Uganda (@DStvUganda) October 18, 2016
This comes in the face of growing rumors about the entrance of a new player into the market which has been dominated by DSTV for years, even though their high prices is a common complaint among its subscriber base.
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The Observer reported that Econet Global Media applied for a Ugandan television license from the Uganda Communication Commission to operate through the Kwese TV brand. The Observer further pointed that, Ugandans have been looking for cheaper options, especially in accessing sports channels. Kwese could challenge the near monopoly that MultiChoice, the operator of DStv, has enjoyed in this space for the last 20 years.
