Samsung smartphones offer more customer satisfaction compared to iPhones – Survey

Samsung beat Apple in a customer smartphone satisfaction survey, the American Customer Satisfaction Index suggests.

Samsung’s Galaxy Note 5 was the top-ranked smartphone in the 2016 report, garnering a score of 86 on a 100-point scale.

Apple’s iPhone 6S Plus came in second, with a score of 85. Samsung’s Galaxy S6 Edge Plus and Galaxy Note 4 tied for third, with a score of 84 each, followed by Apple’s iPhone 6S at a score of 83.

The top four smartphones in the survey have larger-sized screens (5.5 to 5.7 inches), showing a clear customer preference for big screens, ACSI said.

On a cumulative basis, Apple’s family of smartphones edged out Samsung’s lineup. Apple earned a score of 81, compared to Samsung’s 80. Last year’s survey had Apple and Samsung tied at 80, ACSI said. Lenovo’s Motorola brand was third, with a score of 77, followed by HTC (75) and LG (74).

ACSI 2016 Telecom Report - Highlights (ACSI)
ACSI 2016 Telecom Report – Highlights (ACSI)

The latest ACSI report is based on interviews with 12,710 customers, chosen at random and contacted via email between March 5 and 31, the research firm said. Customers evaluated their smartphones on such factors as ease of use, design, features and battery life.


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