In fulfillment of its vision of delivering a bold new digital World, MTN Uganda is hosting its Western Data Expo for 2014 in Kabale where a cross section of people had firsthand experience with MTN’s wide array of latest innovations including latest phones, dongles, routers and laptops that were on display for sale and educating the guests.
The MTN Internet Expo kicked off on 7th and is running till 9th August at The New Taxi Park opposite Kabale Central Market under the theme, Touch, Feel and Experience, in an engaging, entertaining and informative set up between 9am to 8pm.
The Expo was officially opened by the Resident District Commissioner (RDC) Mr. Nandinda Darius who urged the business community in the region to make use of the wide range of products and services MTN had brought to the region to enhance their business growth.
Nandinda hailed MTN for choosing Kabale to host the Expo adding that as the world merges into one global village, Kabale is fortunate to move along with the growing trend which he said includes transacting businesses through the different digital platforms which are powered by the internet.
He added that by advocating for internet use through the delivery of Bold New Digital World, MTN is playing a critical role in leading the country to a world of ease, comfort, time saving and cost effective method of doing business.
Available figures indicate that MTN Uganda has registered over 100% growth in the number of people using its services to access internet in the last few years translating into close to 3 million MTN Mobile Internet users to date.
Kenneth Kiddu, MTN’s Acting Chief Marketing Officer said MTN Uganda will continue to enhance their offers to meet and exceed their customer’s needs to make their lives a whole lot brighter.
“MTN’s vision of leading the delivery of a bold, new Digital World to our customers is one of the reasons why we need to continue extending our connectivity drive into the regions with our Internet Expos. We shall continue with our strategy to drive data penetration in the country by ensuring regional uptake and balance. Using the Expo platform, we will continue to disseminate information on our wide product and service portfolio, educate our customers on the role of the internet with specific focus on the various attributes of our internet products and vast portfolio of devices that are readily available at unbeatable prices” Kiddu said.
In 2013 MTN became the first operator in Uganda, and one of the very first in Africa to launch the LTE service. The launch of LTE represented a major jump in mobile connectivity capabilities with speeds of up to 100Mbps.
“We are entering the Post-PC world. A world where the traditional computer is facing growth challenges from smartphone and tablet devices. While this might still take some time for Uganda to catch up, there is evidence that we are on the trajectory and the starting point is leveraging these expos that bring, the experience closer. We want people to Touch, Feel and Experience World-class Internet. The MTN internet Expos are the company’s way to take services closer to its audiences. It’s also intended to educate and create awareness for the vast opportunities available through the use of ICT as well as expose customers to the various data options available from MTN,” Kiddu added.
“Our investment into Uganda shows MTN’s commitment to continue providing services relevant to our customer’s current and future needs, and this firmly positions MTN as a leader with a clear vision for the future; leading the way for others to follow.”
Kiddu explained that over the next five years, data and digital services will be the primary focus of MTN Uganda.
“Our strategic objectives are dynamic and provide a comprehensive roadmap to maintain MTN as a clear Number One for Customer Experience and Superior Quality,” he concluded.
Through the rest of the year, MTN will also take the expos to Mbale, Lira, Mbarara, having already successfully hosted 2 in Kampala and Jinja.