Launched in August, the contest attracted several entries from enthusiastic Ugandans who saw the initiative as an opportunity to demonstrate their creativity and get rewarded for it. The competition ran from the 21st of August to the 30th of August 2013 and clearly demonstrated Uganda’s ability to work under severe pressure delivering quality results.
Handing over the Grand prize money, MTN’s Chief Marketing Officer, Mr. Ernst Fonternel said the contest is one way in which MTN is leading the delivery of a bold, new Digital World by offering customers the ability to produce digital music videos for upload onto Youtube and to get exposure to our more than 190,000 Social Media fans. By offering World-class connectivity, all Ugandans will now be able to view Vincent’s video and also aspire to take part in the numerous exciting offers, competitions and promotions that MTN continue to bring to the market. “We hope that this win plus the prize money opens many doors of opportunity for Vincent. With over 1,300 views of his video on MTN’s Youtube channel, I believe Mr. Sekyanzi’s professional ambitions have been greatly boosted and MTN continues to succeed on our mission of making our customers’ lives a whole lot brighter.”
“With so many views in just over one week, it demonstrates the communication power of social media and MTN is making sure we are getting part of the action. Through Social media we are leading the delivery of a bold, new Digital World to our customers to make their lives a whole lot brighter” Fonternel concluded.
The winner was chosen by a special panel of advertising experts who considered creativity and originality of the video idea as part of the selection criteria.
On his part, Sekyanzi thanked MTN Uganda for coming up with the music video contest saying, “This promotion gave creative Ugandan minds, the opportunity to put their creativity to use. I’m confident that fellow contestants came up with very interesting videos, from which MTN Uganda chose mine. I’m therefore grateful and honored to have won in what I’m sure was a very close contest”
Sekyanzi appealed to other Ugandan companies to pick a leaf from MTN Uganda, and use their businesses to promote innovation by creating opportunities for people to put their talent in practice.