The on-going national anti-counterfeit drive has received an extra boost with the confirmation by Samsung Electronics that its genuine range of products will continue carrying an exclusive two-year warranty.
The confirmation by Samsung Electronics East Africa chief operating officer Robert Ngeru effectively means that customers buying genuine Samsung products from the authorised dealers will continue enjoying their peace of mind.
Dubbed the Samsung Smart Care, customers buying original Samsung products can easily activate their 2-Year warranty using an electronic activation system for all hand held devices. The warranty, already rolled out via Samsung Uganda’s E-Warranty platform also allows registered handset owners to win a range of attractive prizes in monthly draws.
In addition, local customers purchasing the Samsung Galaxy S4 are also enjoying the unique Accidental Damage from Handling (ADH) warranty, covering two screen damages or two liquid damages or a screen and liquid damage within the 2 years warranty period. The ADH warranty is activated only when the consumer registers their phone via E-warranty.
Samsung Mobile customers wishing to check the validity of their E-Warranty can easily check the status by sending an SMS with the words: “Check*IMEI number#” to 6585 to confirm their 2-year warranty validity. Customers can also access Samsung Customer Care services through the 0800300300 toll free line.
E-warranty registration is a simple process whereby the customer sends an SMS with Reg*IMEI number# to 6585. The IMEI number is found under the battery of the phone. For consumer electronics and IT products, the customer should fill out a warranty card and they will get an SMS confirmation within one week.
“The Samsung Smart Care 2-Year warranty that covers our full range of consumer electronic appliances and mobile devices is the first of its kind in Africa and is aimed at saving our customers the unnecessary pain and anguish that comes with buying counterfeit products,” Ngeru
He added that: “Customers buying original Samsung products from our authorised dealers in Uganda continue to enjoy the peace of mind brought about by our undisputed quality, durability and 2 years warranty across our entire product line.”
The rollout of the 2-year warranty in Uganda, Ngeru explained, has been made possible by the firm’s quality assurance systems and adoption of the Samsung Built for Africa strategy, which focuses on manufacturing products tropicalized for local conditions.
“At Samsung, we are confident enough that we manufacture quality products which can last for many years and our 2 year warranty is a clear testimony of our superior product quality,” Ngeru explained. Further noting that: “Putting our customers’ requirements first, means taking relevant steps to ensure the highest level of product compatibility and service is maintained. This is a key business imperative for us and one that we will continue to drive into 2013 and beyond as part our Built for Africa agenda.”
As the market leader in East Africa, Samsung Electronics is pursuing an active customer service enhancement programme which also focuses on raising the quality of its after sales support capacity.
With a two-year warranty, Samsung has further managed to raise its value proposition for its customers who enjoy better value for money. In a market suffering from an influx of Counterfeit and Gray products that don’t carry any warranty, Samsung customers will enjoy the value of a two year Warranty backed by a dedicated service support system.