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Why is it wrong to say “PDF Format”?

Can you spot what’s wrong with terms like “SMS service”, “XML Language”, “ATM Machine”, “HTTP protocol” or the “PDF Format.”

Here’s a quick clue:

pdf_cartoon

And it’s not just us who are making these silly mistakes. Even Adobe is using the term “PDF Format” on their PDF specific site.

Illustration courtesy geek & poke.

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