Google launches question and answer product to the Uganda market

Have a question? Google Baraza will have the answer! What’s the best place to stay, when in Jinja? Why exactly don’t our CHOGM street lights work? Is it safe to take a road trip through Sudan to say, Egypt? Ever had a question whose answer no one knew yet surely someone ought to? Internet users in Uganda can now turn to each other for expert advice on almost any topic, using Google Baraza. Baraza, which means ‘taskforce’ or ‘council’ in Swahili, is a new question-and-answer service launching across Africa that will also be integrated into Google Search results. Baraza is Google’s latest contribution to making the internet more relevant and useful.

The service allows anyone with a question, particularly about topics for which there is not yet much information online, to seek answers for what they need. Knowledgeable people in any field, be it business, entertainment, tourism or fashion, can log on today and start providing advice. Users can create profiles, send messages, follow others, rate answers and receive points for asking and answering.

“Ugandan internet users, like other users across East Africa, ask Google many questions every day. A lot of these, however, remain unanswered due to the lack of locally relevant information online. Baraza hopes to adress this,’ explains Joe Mucheru, Google Lead for Sub-Saharan Africa. We’ve launched Baraza so that users in the Ugandan community can ask questions, share information with each other and make the internet more useful.

Elijah Kitaka, Business Development Associate for Google Uganda, adds, “It’s exciting to have this new service available and we hope that Ugandans will get online to check out Baraza, and start making good use of it”.

To start contributing, visit google.co.ug/baraza

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