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EmojiXpress on Tuesday launched a website called EmojiRequest, which’ll serve as a sort of “We the People” for emoji fans. The site lists a number of oft-requested characters and invites users to up-vote their favorites; if enough people vote for a character, EmojiXpress will sponsor a full, technical proposal and submit it to the Unicode Consortium on their behalf.

As far as PR stunts go, this one’s pretty great – certainly it brings your average user closer to the process of creating new emoji. The consortium, which is in charge of standardizing and approving computer texts, doesn’t act on every proposal it receives, but it does review every proposal with the potential of passing them up/on. And EmojiXpress proposals will theoretically have a leg up, because the votes serve as a demonstration of future use and the company is itself a member of the consortium, NDTV news writes.

Anyone can submit a proposal, the proposal must explain point by point, for instance, what makes the proposed emoji distinctive and how it fits into the existing set, as well as document the multiple meanings of the character and quantify how many people are expected to use it.

After submitting your proposal, the screening process usually takes years for a proposal to make its way through Unicode’s various committees and working groups.

If any of those seem essential to your online communications, you can vote for them at Emoji Request website.