Social media giant, Facebook Inc. launched Notify App in November last year only for iOS users, allowing them to select from over 70 publishers that they wanted to send them news notifications, have today announced that they will pull the Notify App from the App Store.
The company sent alerts to its users thanking them for using the app.
“We’re transitioning parts of Notify into other Facebook products, and the app will no longer be supported.” Notify essentially collated news from around 70 publications and delivered it to users on their lock screen depending on their preferences.” the company said in a statement.
Facebook reported to TechCrunch, “they will begin integrating Notify functionality into other Facebook products, like Messenger. Since launching Notify, we’ve learned a lot about how to make notifications as timely and relevant as possible and we heard from people using the app that Notify helped them stay informed about things they cared about throughout the day. With more than 900 million people using Messenger each month, we think there is a great opportunity for publishers to reach even more people interested in real-time updates from their favourite sources.”
Publishers that were on Notify are desperately blasting their followers, pushing them to Like their Facebook Pages to stay connected.