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Huawei‘s Rotating CEO Eric Xu introduced the company’s “All Cloud” strategy at the concluded Huawei Global Analyst Summit 2016 held in Shenzhen.

The company’s latest cloud strategy focuses on improving the end user experience, innovating and promoting industry development. Xu added the strategy will also involve the “full cloudification” of products and applications over the next two to three years.

“Our strategy is to fully cloudify all our products and solutions,” Xu said. “It’s just like what we’ve done in the past years to drive all our portfolio to IP; we’re going to do it again for all cloud, and ultimately to support the digital transformation and operation of our telco and enterprise customers.”

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The move toward an all cloud environment involves “the full reconstruction of infrastructure networks” in four areas – equipment, network, services and operations. This is intended to create “systematic strengths” in pooled hardware resources, fully distributed software architecture, and full automation.

The three steps towards achieving full cloudification were identified by Huawei as being pooled hardware resources; fully distributed software architecture; and full automation for service provisioning and fault repair without human intervention.

In a statement, Huawei said that it intends to “seize new business opportunities by developing cloud-based IoT, video services and cloud service platforms”. It will also promote the cloudification of operational systems, which it said will be important to operators looking to establish advantages in agile operations.

Huawei also pushed its “ROADS” — an acronym for “real-time, on-demand, all-online, DIY, and social — concept as a route towards digitalisation.