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By incorporating elements commonly seen in video games into the shopping journey retailers can craft an interactive atmosphere that transcends transactions. PHOTO: Davis Patton / Unsplash

By incorporating elements commonly seen in video games into the shopping journey retailers can craft an interactive atmosphere that transcends transactions. PHOTO: Davis Patton / Unsplash

Shop and Score: Bringing Video Game Mechanics into Retail Environments

April 15, 2024

Building your gaming website is easier than you might think. (Image by Getty Images)

Building your gaming website is easier than you might think. (Image by Getty Images)

Editor’s Pick: Industries You Can Take Website Design Ideas From

August 23, 2021

At the heart of retail success is understanding the customer. (Photographer: Patrick Tomasso via Unsplash)

At the heart of retail success is understanding the customer. (Photographer: Patrick Tomasso via Unsplash)

Why Retail Analytics Matter

February 3, 2021

Google to open its own stores by the end of the year

byEphraim Batambuze III

February 18, 2013