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Some key industries belonging to the digital entertainment umbrella include streaming, video-on-demand, video games, and social media. (PICTURED) A man with a gaming controller. PHOTO: Alena Darmel/Pexels

Some key industries belonging to the digital entertainment umbrella include streaming, video-on-demand, video games, and social media. (PICTURED) A man with a gaming controller. PHOTO: Alena Darmel/Pexels

Smarter AI Agents and Shoppable Content: The Marketing Trend Driving the Digital Entertainment Business

byNathan Ernest Olupot

December 24, 2024