Selecting an inappropriate trademark classification may leave your business exposed even after UK trademark registration. For example, you may pay for the registration, get your trademark certificate, and then find that it does not actually protect what you sell. So, the key to protecting your brand is to select the correct trademark classification when you file your application with the UK Trademark Office.
What Are Trademark Classes?
The International Nice Classification categorizes trademark classes into 45 different kinds or “classes.” Classes 1-34 are for physical items, while classes 35-45 are for services.
To obtain protection for your trademark, you must properly select from these available classes and list your trademark as part of your application. If your business activity is not properly classified, then you may not have much use/value from the trademark registration.
Things to Understand Before Picking Your Trademark Class
Selecting the appropriate class is a key aspect of trademark protection. Here are helpful tips to pick the correct class when submitting a trademark application UK.
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Identify What Your Business Offers
Start by taking a look at exactly what you’re selling to customers. If you sell candles, cosmetics or clothing, you’re likely going to need to select goods classes. If you offer consulting, coaching, or design services, you’re going to select the service classes. Choose the appropriate class from what generates revenue for your business rather than from a general way to describe your business.
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Separate Goods and Services Clearly
Once you have finished determining what you sell to your customers, clearly separate the goods from the services you provide. Many companies provide both goods and services. For example, a beauty brand may sell cosmetics and provide salon services, meaning multiple classes must be chosen. This distinction will ensure that all aspects of your business are covered by your UK trademark registration.
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Avoid Adding Too Many Unnecessary Classes
Although broader protection may sound appealing, adding classes that do not relate to your business creates additional costs for filing. It raises problems with potential conflicts. So, only select the classes that you currently (or plan to) use. A focused application is typically stronger, less prone to attack, and more cost-effective than an application that includes many unrelated classes.
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Get Expert Help
For those who are still not sure which class is relevant, trusted agencies like Trade Mark Angel would review your business activities and recommend the best classes for you. Their expertise can prevent the expensive mistakes and help you ensure your trademark application is in line with your brand protection goals.
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Prepare For Future Growth
Consider your future product expansion when registering your trademark. If you think you will be going into a new product or service area after your first registration, it would be good to register sooner.
Choosing the right trademark class is one of the most important and powerful steps in getting your identity. Determine your offerings, and get ready for expansion. You can get expert guidance to help with your registration, without having to worry about the process, by calling Trademark Angel for their expertise in the matter.
