Netflix CEO Hastings speaks during the launch of streaming internet subscription services for movies and television shows in Toronto

Netflix Chief Executive Officer Reed Hastings speaks during the launch of streaming internet subscription services for movies and television shows to televisions and computers in Canada, at a news conference in Toronto September 22, 2010. The Canadian introduction marks the first availability of the Netflix service outside of the U.S. REUTERS/ Mike Cassese (CANADA – Tags: BUSINESS SCI TECH)