Atlanta, Georgia spent more money on OnlyFans per capita last year than any other city in the United States. Not New York. Not Los Angeles. Atlanta posted $525,475 per 10,000 residents in 2025, according to OnlyGuider’s U.S. Spending by State & City report, published June 2, 2026. That’s more than five times the rate of New York City ($99,086) and nearly three times Los Angeles ($178,447).
Most creators and agencies have no idea.
The report puts $2.63 billion in U.S. fan spending — 36.5% of OnlyFans’ estimated $7.2 billion global gross in 2025 — under a geographic microscope for the first time. What it finds is a systematic mismatch between where creator marketing targets audiences and where paying fans actually live.
The Per-Capita Breakdown
The conventional playbook points to California, Texas, New York, and Florida. By raw volume, that’s defensible: those four states together account for roughly $926 million, or 35% of the U.S. total, per the OnlyGuider data as reported by the AOL/USA TODAY Network. California alone contributed $350.6 million.
But raw totals reflect population, not appetite. Washington D.C. led all 51 jurisdictions at $129,655 per 10,000 residents — 68% above the national average of $77,334. North Dakota ranked second at $108,067. Florida, which has the third-largest creator population in the country (120,772 verified creators, per OnlyGuider’s 2026 Creator Census), ranked 41st in per-capita spend at $68,320.
Florida has more creators than almost any other state. It also has some of the least-engaged fans by spend-per-capita on the platform. Supply is high; demand per person is not.
The Cities Nobody Is Targeting
The Hill reported the full city rankings in June 2026: Atlanta first, Orlando second ($466,430), Salt Lake City third ($412,038), Miami fourth ($374,921), Minneapolis fifth ($337,268). KUTV noted that Salt Lake City’s per-capita figure runs at more than five times the national average, despite Utah ranking 39th overall.
None of those cities — Salt Lake City, Atlanta, Minneapolis — appear in any standard “target these markets” guidance from creator agencies.
What This Means for Paid Promotion
For digital marketers running paid campaigns on behalf of creators, the supply-demand mismatch has direct cost implications. Nevada has the highest creator density in the country at 1,648 creators per 100,000 residents, nearly four times the national average. Yet Nevada’s per-capita fan spend ($99,423) trails D.C.’s by $30,000. Creator supply and consumer demand have clustered in different geographies.
Since Meta and Google prohibit adult content advertising, paid creator promotion runs almost entirely through adult ad networks — TrafficJunky, ExoClick, JuicyAds — which all offer geographic targeting by state and city. Those same networks let advertisers layer category and interest targeting on top of geography — so a niche like transgender creators can be aimed at the highest-spending city and the most receptive audience at once. Directing that spend toward Florida over D.C., or Los Angeles over Atlanta, may be systematically hitting lower-converting audiences.
OnlyFans is not Instagram. Discovery doesn’t come from the platform pushing your content. It comes from external traffic — paid ads, SEO, Reddit, social referrals — and local proximity to a creator has zero bearing on whether someone subscribes. A campaign geo-targeted to D.C., Salt Lake City, or Minneapolis competes against almost nobody.
The data to justify that targeting was published two weeks ago. Most of the industry hasn’t looked at it.
