Meta’s X competitor, Threads, is nearing Elon Musk’s social media network X in terms of mobile app users. The Instagram text-based app saw 115.1 million daily active users globally across iOS and Android apps in June 2025, as per new data.
According to the new data by analytics firm Similarweb, X reached 132 million daily active users during the same period as Threads’ 115.1 million daily active users, representing 127.8% year-over-year growth, while X’s year-over-year growth declined by 15.2%. In the US alone, the Meta-owned social network saw 15.3 million daily active users on iOS and Android, trailing behind X’s 22.9 million.
Meanwhile, while another X competitor, Bluesky, has amassed over 37 million registered users at this time, with a sizable 372.5% year-over-year as of June, the decentralized network had reached just 4.1 million daily active users globally.
While the new data suggests that Threads could become a more significant competitor for X across iOS and Android, X still has an advantage on the web with 145.8 million average daily web visits globally in June 2025, compared to the 6.9 million for Threads. On the web, Bluesky has 5.3 million average daily web visits, which is pretty close to the Threads figure.
Launched 2 years ago at a time when X users were in dire need of an alternative following several chaotic changes on the platform, Threads “passed 5 million sign-ups in the first four hours” after the official release, as per a post shared by Meta Platforms CEO Mark Zuckerberg at the time. During the company’s Q1 2025 earnings call in April, Zuckerberg revealed that Instagram Threads has grown to over 350 million monthly active users, adding 30 million in the first quarter of this year, compared with 20 million in Q4 2024. Musk also claimed last year that X has 600 million monthly active users.
