Content marketing can take many forms. You can get creative with it, or you can use well-established practices that have existed for years. You must make the best use of your marketing budget, though, since it’s probably not limitless. We explore five content marketing tactics you can utilize that will likely get you more sales and website visitors.
- Hire a Link-Building Agency: You can hire best link building agencies to set up a collection of inbound and outbound links for your website. This is a fundamental SEO strategy that has been consistently proven to work over the years.
The right link-building agency will know how to create inbound links that will direct your website users to other relevant pages on your site. They can also link your website to other reputable sites.
You might not think of link building as content marketing. However, if you can bring more focus to your website’s content via either inbound or outbound links, it qualifies.
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- Utilize Social Media: You can use your company’s social media accounts to promote the new content you’re featuring on your website. If you come out with a new blog, you might mention it on the social media platforms you use, such as Twitter, Facebook, YouTube, etc.
If you can generate interest in your website content via your social media profiles, then you’re creating a more powerful and informative network.
- Update the content on your website: Your website’s content might be fine when you create it, but you can’t leave it unchanged for years at a time. You should go back through it periodically and see whether it needs any updates.
Your blog is one place where you should always do this. An article that you wrote three years ago might need some additional information now to make it more relevant and up-to-date. If the Google web crawlers see that you have updated a blog to make it more relevant, Google should respond to that by bumping your site up the SERPs.
- Use Analytics: Use analytic tools to monitor how many individuals are visiting your site and where they’re spending their time. You can look at things like your bounce rate.
If you set up your site with WordPress, Wix, or some other content-creation platform, the analytics tools that come free with those can help you determine whether your content is getting the engagement you want. You can see what kinds of content are doing well and which types you should stop producing.
- Follow the buyer’s journey: You can also visit your website with the buyer’s journey in mind. See how challenging it is to go from the landing page to the product pages and then from the product page through the checkout process.
If any of your content seems unclear, you should rewrite or present it in a more accessible way. That should ultimately help you get more conversions.
These content marketing tips should get you more engagement and sales if you can implement them successfully.
