Airtel Uganda’s MyAirtel App surpassed 500,000 monthly active users —becoming an impressive achievement that signifies the growing importance of digital solutions in Uganda’s economy.
The app’s popularity is further underscored by the fact that it has amassed over 3 million downloads, indicating a strong brand awareness and potential for even greater user adoption. While there is a gap between downloads and active users, it’s a positive sign nonetheless.
Daniel Odaka, the Airtel Uganda Digital Channels Manager, said “We are happy to see the numbers growing on the MyAirtel App, which reveals that customers are now confident in transacting using our app.” He adds “The growth also highlights the ease and convenience of transacting using the Airtel network reducing the need to bank visits, shops, or rely on USSD codes.”
Odaka revealed that the telco strives to make the app a better platform that caters to its customers’ needs. “We want our customers to feel like they have a direct lifeline to Airtel in the palm of their hands,” he said. “The app streamlines everyday transactions and empowers Ugandans to take control of their finances and digital life.”
A testimonial from Racken Kobusingye, an Airtel Uganda customer and MyAirtel App user, said “The MyAirtel app makes it easy for me to send money to a person and a bank account.” “Immediately you place in someone’s name, it confirms and you don’t need to go through the long process.” He adds “I also love the freebies you get when you spin the wheel.”
The success of the MyAirtel App highlights the expanding digital landscape in Uganda. According to the Datareportal, Digital 2024 Report, there are over 13.3 million internet users, representing roughly 27% of the population, which indicates a shift toward digital solutions. Moreover, mobile phone penetration is even higher at nearly 68%, indicating a strong mobile-first approach.
With the growth of internet use and mobile phone penetration, new ways of accessing various essential services are becoming available. This signifies a future where digital platforms will play an even more prominent role in Uganda’s economy. As internet penetration continues to rise, Uganda can expect a surge in mobile app usage across various sectors, further streamlining daily activities and driving financial inclusion.
Airtel Uganda’s commitment to user experience goes beyond just convenience. The recent launch of the Data Usage Manager feature within the MyAirtel App empowers users to track their data usage. This valuable tool allows Ugandans to understand how different applications consume data, enabling them to optimize their mobile data plans and avoid unexpected depletion.
SEE ALSO: AIRTEL UNVEILS A SOLUTION TO ALLOW ITS CUSTOMERS TO MONITOR THEIR DATA USAGE EFFECTIVELY
Furthermore, the app offers exciting rewards like free data and minutes for completing various games within the app. This not only adds a fun element but also incentivizes user engagement.
“MyAirtel App serves as a prime example of how digital solutions can empower Ugandans and pave the way for a more convenient and interconnected future,” said Odaka. “The app’s focus on user experience, with features like data usage management and rewards, reflects Airtel Uganda’s commitment to innovation and responsible digital participation.”
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