Ecommerce packaging involves protecting your products, establishing brand identity, and controlling shipping costs. It enhances customer experience and improves profitability. While there are many packaging options to choose from, your packaging option should directly correlate with your brand. Modern-day consumers are environmentally conscious and decide depending on eco-friendliness, so consider going green with your packaging.
Appealing and logistically reliable packaging enables improved customer satisfaction, increased brand recognition, high product reliability, and less shipping damage. The suitable eCommerce packaging makes your brand stand out. The wrong choice of packaging can damage your products and weaken customer retention and brand connections. Below are packaging tips for online stores.
1. Showcase brand personality
Customer perception of your brand is essential for retaining old customers and increasing market share. When buying from eCommerce stores, consumers want to be certain of the brands they’re interacting with. Brand features such as appearance, brand identity, and color can be used to ensure consumers connect with your packaging. Customize your product packaging design and make it simple and easy to understand. This assures your customers you will deliver a quality customer experience as your packaging connects your products to your brand.
2. Focus on product security
Maintaining product security when shipping is essential. Use protective padding materials such as packaging tissue and bubble wrap to avert potential product damage when shipping. Packaging foam can also securely hold your items in place, ensuring security. Poor packaging options result in damaged products, negatively impacting the customer experience.
3. Use sustainable materials
Sustainable packaging is a great way to attract repeat purchases and increase brand loyalty. To cater to environmentally conscious consumers and satisfy them, use recyclable or reusable packaging to eliminate waste and enhance environmental health. Embracing sustainability will keep such customers loyal to your business, increasing profitability.
4. Use good liners
Without good liners, your products may reach the consumers in a leaking mess. If you anticipate your packages will experience harsh conditions such as humidity, high heat, or careless handling, invest in vented liners to ensure reduced packaging distortions, less costly modifications, simpler quality control, and eliminate the need for fluorination treatment.
5. Include personal touch in your packaging
Being minimalist with your packaging design lowers the appeal of valuable, high-quality products. First impressions are essential, especially when looking for ways to grab your customers’ attention, showcase your brand, and improve customer service. Customizing gift boxes, personalizing branded tape, and paying attention to detail can improve customer satisfaction while projecting a positive brand image. Quality personalized packaging creates brand awareness and enhances marketing.
6. Add easy-to-use-guides for your products and use package inserts
Adding easy-to-use guides in your packaging promotes ease of use and convenience, helping you retain existing customers. This demonstrates your interest in meeting their needs, boosting their entire shopping experience, and making them return for future purchases.
Packaging inserts are additional items you put in customer shipments such as small gifts, thank you cards, and future discount notices, increasing customer loyalty and ensuring customers keep returning. This personalizes your customers’ shopping experience, making them feel appreciated and valued. Since inserts aren’t expected or requested, they can satisfy clients and build goodwill.
To create a memorable, lasting impression on your customers, you need to satisfy their overall shopping experience using creative strategies like attractive, sustainable packaging. Consider the above packaging tips for your online store.