TO GO WITH Lifestyle-IT-India-business-v

TO GO WITH Lifestyle-IT-India-business-village FEATURE by Ammu Kannampilly In a picture taken on November 18, 2010 a neigbhourhood shopkeeper writes down transaction details after transferring money for customers using text commands on a mobile phone in New Delhi. India’s hunger for new technology is as sharp in its countless small villages as in its shiny office towers or shopping malls — and businesses are waking up to an area of massive potential growth. Specific designs being aimed at Indian villagers include a mobile phone cash-transfer system, robust low-energy refrigerators and a clever twist on the humble kitchen stove. AFP PHOTO/Manpreet ROMANA (Photo credit should read MANPREET ROMANA/AFP/Getty Images)