Huawei Consumer Business Group (BG) officially launched its newest phone dubbed ‘P9’ during an exclusive launch held at Dubai Design District in Dubai, United Arab Emirates on Monday, 25th April 2016.

During the launch, Huawei also announced a strategic partnership with Leica Camera AG, which will see both technology and photography brands combining their shared ethos in a long-term commitment to the art of craftsmanship, meticulous engineering and the spirit of winning collaboration, to create a powerhouse in the reinvention of smartphone photography.

The Huawei P9 is the first smartphone that has been built in conjunction with the global iconic brand, Leica Camera AG. As a result of this partnership, the Huawei P9 takes smartphone photography to the next level with rich user experience on picture quality and image focusing speed ultimately delivering photos with superior richness, clarity and authenticity.

The P9 also sports, Huawei’s world-leading biometric recognition technology aimed at protecting P9 and P9 Plus users against unauthorized access to their device. For the P9 and P9 Plus, Huawei is rolling out an enhanced fingerprint sensor that allows people to personalize and safeguard their devices.

Fingerprint sensors based on 2D technology may fail to detect fraudulent use. For example, 2D sensors may mistakenly grant access to users who fraudulently obtain someone’s fingerprint. Also, in some cases older fingerprint technology may fail to authenticate rightful users. The new 3D technology on the P9 and P9 Plus will eliminate these flaws, reduce false
rejection rates.

In 2012, Huawei became the world’s third-largest smartphone manufacturer and was the first Chinese company to sell more than 100 million mobile phones in one year in 2015.  The first Chinese brand to appear on the prestigious Interbrand Best Global Brands list in 2014, Huawei soared to number 88 in 2015 whilst launching the globally critically acclaimed Huawei Watch and Huawei P8. In 2016, Huawei looks to build on its success with Leica Camera: a mutually beneficial collaboration with the most iconic name in the photographic world to bring joint superior excellence to consumers.

Richard Yu, CEO of the Huawei Consumer BG said: “We choose our partners carefully, and with this extraordinary collaboration we are offering our wide customer base and consumers the best elements of two expert brands in harmony: combining innovation and design, enhancing the user experience and continuing to inspire amazing advancement in human technology through exceptional premium imaging quality. Leica is a legend in the world of photography; we believe no other manufacturer has revolutionized the industry as much as them. We, Huawei, take the utmost pride in exceptional quality and Leica is in a class of its own in its sector.”

The Huawei P9 will be available for purchase on the Ugandan market by Saturday, 30th April 2016.