Social Media giant Facebook is testing a new, content-heavy mobile ad that wraps a lot of the company’s existing ad formats like image carousels and autoplay video into one product.
The new ad looks like a Facebook post, but opens into a full screen ad that operates like a mini version of an advertiser’s website, allowing users to scroll through multiple pages of videos, images and text.
Users can click away to an external site, although the ad content is primarily hosted on Facebook.
The video below from Recode gives a preview of what the the new ad format looks like.
Facebook is only testing the format with a small group of advertisers, meaning there’s a great chance you won’t even see these ads on the app any time soon.