Bharti Airtel last week announced a partnership with brand and multimedia group TRACE and international music superstar Akon to launch what it described as Africa’s biggest mobile music challenge.
Dubbed “Airtel TRACE Music Star,” the competition will be rolled out across 13 Countries in francophone and anglophone Africa where the network is operating.
The participating countries are Kenya, Tanzania, Uganda Zambia, Madagascar, Malawi, Nigeria, Ghana, Burkina Faso, Chad, Congo Brazzaville, The Democratic Republic of Congo (DRC) and Gabon.
The best singing talent in each territory will be identified, rewarded and put in competition with the best singing talents of other participating territories to run for the Title of best African Music Talent.
“The overall grand prize comprises of a recording deal with Kon Live, a distributed label through Universal Music Group, and an intense mentorship programme with Akon in the United States of America,” said Airtel in a statement.
“I am pleased to join Trace to develop innovative ways in which to identify and nurture dynamic music talent throughout the continent. The intersection between technology and artist development is elevated by the presence of this ground-breaking music competition concept,” stated Akon.
The competition will kick off in early October 2014 and to participate, Airtel enjoined prospective contestants to dial a short code number with their mobile phones, record their songs to stand a chance to become the next big music star in their country and possibly across Africa.
The network added the platform also provides an option to rehearse on a phone karaoke that scores the performance.
Source: HumanIpo
