Nigeria’s low-cost tablet computer

According to the 29-year-old entrepreneur, his machine’s key selling point is its price – $350 (£225) opposed to around $700 for an iPad. He believes that, because of this, there is a big market for it in Nigeria and elsewhere in Africa, particularly amongst students.
inye_saheed_hp_475_300 inye_saheed_hp_475_300

He is also hoping to sell his tablet – which runs on the Google Android operating system – to the Nigerian government and plans to have at least one computer in each local government area.

“The Inye is a mobile internet device. It gives you access to the internet; it allows you to play media files and watch movies. What we have is an 8-inch device, a device that is half-way between a laptop and a mobile phone,” he told the BBC’s series African Dream.

inye“You have the standard software applications that come pre-installed and then you have the ones that we are working with various local developers to bundle on,” he added.

Among those local apps there is one designed to raise awareness about HIV and others related to water and sanitation.

“We work with local developers that have expertise in particular areas so that we don’t end up doing so much work and we just have a collaborative way of doing things together,” he said.

The first 100 units of the Inye, which means One in Nigeria’s Igala language, were built in China and, after receiving feedback from its users, a second version was launched in May 2011.

Encipher Group, the company he cofounded with web developer Anibe Agamah, also offers customised IT services and products, including cloud computing, which are mostly based on open technology to keep costs down.

Raising capital

According to Mr Adepoju, the company and the apps it develops are focused on preserving local culture through technology and making products which are specific to the local market.

Another product that the firm has been working on is Encipher TV, a box where people can watch African television, plays and films.

However, he says that it has not been easy to raise capital in order to develop the business faster.

 

saheed“Here venture capital (VC) is still in its infancy and most VC firms wound want to invest in tried and trusted companies that have gained some form of traction,” he said.

“We face the challenge of getting people to listen to the various propositions. We’ve been to a number of private investors and also to the government,” he explained.

Not surprisingly, his immediate plan is to “try and raise capital from whatever sources we can get – locally, internationally or privately – and to try and still to push the brand forward as much as we can”.

Will his tablet computer succeed in such a competitive environment? Only time will tell but Mr Adepoju and his colleagues are adamant that it will, not only in Nigeria but also in other African markets.

Source: BBC