Advertisement Advertisement  

As businesses grow, more innovation is required to keep ahead of your competition, and what better way to do so that use your competition to Market you?

The stunt shows a DHL ad printed on temperature-sensitive foil. When the packages are cooled, the ad is invisible, but once their temperature rises, the message was clear.

Competitors supposedly picked up a large black package for delivery, which after reaching a certain temperature, revealed a yellow box with the words, “DHL is Faster.”

See more in the video below.