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Research shows that the continent has played a key role in providing access to Facebook and driving traffic to the site.
According to www.internetworldstats.com the number of Facebook users in Africa in March 2011 was 27,414,240 and a year later, the figure stood at 40,205,580. This represents penetration rates of 2,6% and 3,9% respectively.

A careful inspection of Facebook usage across Africa reveals a few interesting aspects of online user behaviour.
Based on research into user figures, IT News Africa lists the continents major Facebook contributors:

  1. Egypt                10,669, 020
  2. South Africa      4,583,480
  3. Morocco           4, 297,920
  4. Nigeria             4,133,900
  5. Algeria             3,386,800
  6. Tunisia             2,974,940
  7. Kenya              1,317, 450
  8. Ghana             1, 192,480
  9. DRC                845,200
  10. Senegal           667,820

 

Chris Tredger, ITNewsAfrica