At the Heart of Successful Smart Devices is an Effective Data Analytics Strategy

Successful businesses depend on data: this is true no matter what sector you are currently operating in. industries such as aviation, agriculture, supply chain, manufacturing, and healthcare, in particular, all rely on the data provided by connected smart devices to make key-critical business decisions. Smart devices offer embedded solutions to harness greater insights into both the way businesses operate, as well as the way their products and services are being accessed and utilized by consumers.

That’s why, at the heart of successful smart devices, is an effective data analytics strategy. Here we assess how data analytics can be aided by smart devices, and how you can harness that to improve your own business success:

Improving Customer Experiences
One of the main draws of using smart devices to assist or drive your data analytics strategy is that these devices can improve your customer experience, by helping you to better understand your customers’ needs and the way that they utilize your products in the first place. Retail is thriving in this data-driven arena, and harnessing customer information in this way is successfully driving a new technology-driven strategy within this field. But the potential is much wider than simply retail. Using this data-driven strategy is how retailers such as Amazon have thrived in the past five years.

Retailers now focus on connecting with their customers, making the journey to purchase as easy and as friction-free as possible for them, and anticipating their needs. New data streams and applications are what make this possible.

Increased Operational Efficiency
If you’re operating within a manufacturing arena then smart devices will be most useful for your business to help improve operational efficiency. Your machine downtime can be managed and limited, for example, because you will be instantly aware of how much use a machine is having and when it will be next due for service or repair. Digital twin technology is the latest development in this field, enabling workers to learn on the job, and allowing operational costs and system downtime to be slashed considerably when something goes wrong. AR headsets, tablets, and smart goggles can all be used to make maintenance or part upgrades faster and smoother than ever before.

The drive to reduce waste is something that is closely linked to operational efficiency, and something that can also be enhanced using smart device digital data. Smart devices can help businesses to better control their supply chain, ensuring that wastage is either removed or becomes a minimal concern, potentially saving millions.

Putting Data at the Heart
When designing a smart device, the way that the data that the device collates can be assimilated and used effectively should be considered. The role of the device as a tool for data gathering is just as important as its primary function because this data can be utilized in such a wide range of different ways. Putting data at the heart of your design is a smart choice and one that will ultimately lead to increased business success.