Research shows that the continent has played a key role in providing access to Facebook and driving traffic to the site.
According to www.internetworldstats.com the number of Facebook users in Africa in March 2011 was 27,414,240 and a year later, the figure stood at 40,205,580. This represents penetration rates of 2,6% and 3,9% respectively.
A careful inspection of Facebook usage across Africa reveals a few interesting aspects of online user behaviour.
Based on research into user figures, IT News Africa lists the continents major Facebook contributors:
- Egypt 10,669, 020
- South Africa 4,583,480
- Morocco 4, 297,920
- Nigeria 4,133,900
- Algeria 3,386,800
- Tunisia 2,974,940
- Kenya 1,317, 450
- Ghana 1, 192,480
- DRC 845,200
- Senegal 667,820
Chris Tredger, ITNewsAfrica